Alyssa Coffaro

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	<title>Alyssa Coffaro</title>
	<link>https://alyssacoffaro.com</link>
	<description>Alyssa Coffaro</description>
	<pubDate>Sat, 15 Jul 2023 21:06:35 +0000</pubDate>
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	<item>
		<title>Esme</title>
				
		<link>https://alyssacoffaro.com/Esme-1</link>

		<pubDate>Sat, 15 Jul 2023 21:06:32 +0000</pubDate>

		<dc:creator>Alyssa Coffaro</dc:creator>

		<guid isPermaLink="true">https://alyssacoffaro.com/Esme-1</guid>

		<description>
	Esme&#38;nbsp;︎︎︎ brand design for a ceramic essential oil diffuser︎︎︎ collaborative project with industrial designer and ceramic artist Mikayla Hounchell


As a team, we researched, concepted, designed, branded, produced, and sold 18 hand-made ceramic oil diffusers. The final product was a ceramic piece that diffused oils through lava rocks the user would place in the basin atop the ceramic form.As the graphic design teammate, my primary contribution to the creation of Esme was brand strategy, naming, logo design, asset creation, labels, collateral, and social media / brand promotion.
View complete project process book here.


	&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1611af76fbe28915f121706ab78d6588fd17605ed0a26b42ad8cf3ca4521134a/esme_coverimage-01.jpg" data-mid="185172599" border="0"  src="https://freight.cargo.site/w/1000/i/1611af76fbe28915f121706ab78d6588fd17605ed0a26b42ad8cf3ca4521134a/esme_coverimage-01.jpg" /&#62;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/675c8733a6fe40c93ef906611a59559d1df8a81717f641618e17869be71212e6/Esme_NewStuff-01.png" data-mid="185172582" border="0"  src="https://freight.cargo.site/w/1000/i/675c8733a6fe40c93ef906611a59559d1df8a81717f641618e17869be71212e6/Esme_NewStuff-01.png" /&#62;&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/492808f6bbcf233bf89e2bd20fcc1f68fbe44fdc376b16e4a0d5908229e7615d/DSC_0236.jpg" data-mid="185172587" border="0"  src="https://freight.cargo.site/w/1000/i/492808f6bbcf233bf89e2bd20fcc1f68fbe44fdc376b16e4a0d5908229e7615d/DSC_0236.jpg" /&#62;&#60;img width="3500" height="2600" width_o="3500" height_o="2600" data-src="https://freight.cargo.site/t/original/i/140fcb7a8a4786be74d8fa8300a4d4f400b1b48226c5bb2110e3ece3b623fbd8/Realistic-Business-Cards-MockUp-4.png" data-mid="185172585" border="0"  src="https://freight.cargo.site/w/1000/i/140fcb7a8a4786be74d8fa8300a4d4f400b1b48226c5bb2110e3ece3b623fbd8/Realistic-Business-Cards-MockUp-4.png" /&#62;&#60;img width="4800" height="2701" width_o="4800" height_o="2701" data-src="https://freight.cargo.site/t/original/i/4a9492bdcd87f94727e1577425b57dd2d4e1ebd1360e691f97abe34c29760ab6/Esme_PortfolioExhibits-02.png" data-mid="185172590" border="0"  src="https://freight.cargo.site/w/1000/i/4a9492bdcd87f94727e1577425b57dd2d4e1ebd1360e691f97abe34c29760ab6/Esme_PortfolioExhibits-02.png" /&#62;&#60;img width="958" height="954" width_o="958" height_o="954" data-src="https://freight.cargo.site/t/original/i/d37fc696be0c73dd0e2078e0eed8a9686c536991a12242b8c00aeb29a3485eb8/Screen-Shot-2020-06-24-at-7.08.14-PM.png" data-mid="185172611" border="0"  src="https://freight.cargo.site/w/958/i/d37fc696be0c73dd0e2078e0eed8a9686c536991a12242b8c00aeb29a3485eb8/Screen-Shot-2020-06-24-at-7.08.14-PM.png" /&#62;.&#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="3230" height="3072" width_o="3230" height_o="3072" data-src="https://freight.cargo.site/t/original/i/c32f308b1199505aba7e3244c97c82acc6db495c347fbe79f259d2dd01c9d4b2/LIFT-min.gif" data-mid="185172617" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/c32f308b1199505aba7e3244c97c82acc6db495c347fbe79f259d2dd01c9d4b2/LIFT-min.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b8d86b46efeaefa07054f5d2e2c0d3ffcd5e62d6cfaa5d11ddb3ce051055019a/EsmeGif01.gif" data-mid="185172595" border="0" data-scale="51" src="https://freight.cargo.site/w/600/i/b8d86b46efeaefa07054f5d2e2c0d3ffcd5e62d6cfaa5d11ddb3ce051055019a/EsmeGif01.gif" /&#62;
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	<item>
		<title>Cincinnati Art Museum</title>
				
		<link>https://alyssacoffaro.com/Cincinnati-Art-Museum</link>

		<pubDate>Sat, 15 Jul 2023 21:06:33 +0000</pubDate>

		<dc:creator>Alyssa Coffaro</dc:creator>

		<guid isPermaLink="true">https://alyssacoffaro.com/Cincinnati-Art-Museum</guid>

		<description>
	Cincinnati Art Museum︎︎︎&#38;nbsp; brand system refresh


New branding for the Cincinnati Art Museum, home to a collection of more than 67,000 works spanning 6,000 years.
	&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/8ff347c613dd7d48e75a97d478e37e8c9290138237ca54b5617c70b81c19fdae/CincyArt-15.png" data-mid="185326097" border="0"  src="https://freight.cargo.site/w/1000/i/8ff347c613dd7d48e75a97d478e37e8c9290138237ca54b5617c70b81c19fdae/CincyArt-15.png" /&#62;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/af0d85fa43ee1f09b526a0c0e12e7adba69bdc5839bc68a5ffe8a222b99f20d8/pattern.gif" data-mid="185369593" border="0"  src="https://freight.cargo.site/w/1000/i/af0d85fa43ee1f09b526a0c0e12e7adba69bdc5839bc68a5ffe8a222b99f20d8/pattern.gif" /&#62;&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/74f630b822f6c9dd52bfc73764d394e35390e6722b095d93a20dbef5a014e5be/CincyArt-16.png" data-mid="185369601" border="0"  src="https://freight.cargo.site/w/1000/i/74f630b822f6c9dd52bfc73764d394e35390e6722b095d93a20dbef5a014e5be/CincyArt-16.png" /&#62;&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/330f06458a76a47a17cb390449caac1ffcb2af99dbacff9a28e8cf93e452bc75/CincyArt-18.png" data-mid="185369611" border="0"  src="https://freight.cargo.site/w/1000/i/330f06458a76a47a17cb390449caac1ffcb2af99dbacff9a28e8cf93e452bc75/CincyArt-18.png" /&#62;&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/c6173f252622d833e7377480cd0362cd8113c2646c47b314dc94b136b34727d3/CincyArt-12.png" data-mid="185369616" border="0"  src="https://freight.cargo.site/w/1000/i/c6173f252622d833e7377480cd0362cd8113c2646c47b314dc94b136b34727d3/CincyArt-12.png" /&#62;&#60;img width="3750" height="2109" width_o="3750" height_o="2109" data-src="https://freight.cargo.site/t/original/i/a09ffbdfb0934f056718128081bafdb4b467062422acffeae996643dd7ef66c3/CAM_gif2.gif" data-mid="185326092" border="0"  src="https://freight.cargo.site/w/1000/i/a09ffbdfb0934f056718128081bafdb4b467062422acffeae996643dd7ef66c3/CAM_gif2.gif" /&#62;
Previous Branding
&#60;img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/165a91c2cdd9d7073517c330cd5ef4e8537b17ab39c7454e4276fbe52efea2e8/cam_fb_share_02.png" data-mid="185369638" border="0"  src="https://freight.cargo.site/w/1000/i/165a91c2cdd9d7073517c330cd5ef4e8537b17ab39c7454e4276fbe52efea2e8/cam_fb_share_02.png" /&#62;
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		<title>www.CODE2021</title>
				
		<link>https://alyssacoffaro.com/www-CODE2021</link>

		<pubDate>Sat, 15 Jul 2023 21:06:33 +0000</pubDate>

		<dc:creator>Alyssa Coffaro</dc:creator>

		<guid isPermaLink="true">https://alyssacoffaro.com/www-CODE2021</guid>

		<description>
	www.CODE2021︎︎︎ branding concept for DAAP Communication Design class of 2021’s senior capstone show.︎︎︎ Collaborative project with classmates Emily Buck, Maria Ciampone, Tom Fowler, Callie Spears, and Claire Zehnal.

the objectiveDesign a system that encapsulates the class of 2021: the online generation with an online graduation.
My contribution to this group project was in the creation of the central brand idea and visual system, motifs, and guidelines.


	&#60;img width="4801" height="2700" width_o="4801" height_o="2700" data-src="https://freight.cargo.site/t/original/i/70b163286f7ada94470f871b6295248f66b69872c010f2076c0a46d894ea9a4e/wwwCODE2021_Preso01-19.png" data-mid="185373905" border="0"  src="https://freight.cargo.site/w/1000/i/70b163286f7ada94470f871b6295248f66b69872c010f2076c0a46d894ea9a4e/wwwCODE2021_Preso01-19.png" /&#62;&#60;img width="4801" height="5746" width_o="4801" height_o="5746" data-src="https://freight.cargo.site/t/original/i/59f85969aea33d77dcfc19c31880048a9c39d151e4898e484d2372442eae80eb/CODE_newstuff-02.png" data-mid="185373907" border="0"  src="https://freight.cargo.site/w/1000/i/59f85969aea33d77dcfc19c31880048a9c39d151e4898e484d2372442eae80eb/CODE_newstuff-02.png" /&#62;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/af405ceec49c1908420dea526fbfb37f95cb8498e89cacc2448ec51875b7b3f1/CODE_Process-04.png" data-mid="185373909" border="0"  src="https://freight.cargo.site/w/1000/i/af405ceec49c1908420dea526fbfb37f95cb8498e89cacc2448ec51875b7b3f1/CODE_Process-04.png" /&#62;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a63006be0ab806f9d95cffc5ad0f81c555a06fe0722889d82003367478ba1a44/CODE_newstuff-01.png" data-mid="185373910" border="0"  src="https://freight.cargo.site/w/1000/i/a63006be0ab806f9d95cffc5ad0f81c555a06fe0722889d82003367478ba1a44/CODE_newstuff-01.png" /&#62;
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	<item>
		<title>Illustration</title>
				
		<link>https://alyssacoffaro.com/Illustration</link>

		<pubDate>Sat, 15 Jul 2023 21:06:34 +0000</pubDate>

		<dc:creator>Alyssa Coffaro</dc:creator>

		<guid isPermaLink="true">https://alyssacoffaro.com/Illustration</guid>

		<description>
	Illustration︎︎︎ digital illustration, created in Procreate on the iPad Pro


&#60;img width="4165" height="2700" width_o="4165" height_o="2700" data-src="https://freight.cargo.site/t/original/i/95c03ef902b8bc4110773baa21e644d0fc2fb1827e935f63e5f7258e3539e2ee/IMG-0515.jpg" data-mid="185369932" border="0"  src="https://freight.cargo.site/w/1000/i/95c03ef902b8bc4110773baa21e644d0fc2fb1827e935f63e5f7258e3539e2ee/IMG-0515.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Homepage</title>
				
		<link>https://alyssacoffaro.com/Homepage</link>

		<pubDate>Sat, 15 Jul 2023 21:06:35 +0000</pubDate>

		<dc:creator>Alyssa Coffaro</dc:creator>

		<guid isPermaLink="true">https://alyssacoffaro.com/Homepage</guid>

		<description>
	CV&#38;nbsp;
	&#38;nbsp;About


Alyssa Coffaro is a designer &#38;amp; illustrator
in Chicago, IL.&#38;nbsp;

︎


 &#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/354b6e571a96f488fdd18ae280cec2ea0f13765ea4d837c6edb794b2b9d13bb9/DSC_0272.jpg" data-mid="185186531" border="0"  src="https://freight.cargo.site/w/1000/i/354b6e571a96f488fdd18ae280cec2ea0f13765ea4d837c6edb794b2b9d13bb9/DSC_0272.jpg" /&#62;

Esme

&#60;img width="3750" height="2109" width_o="3750" height_o="2109" data-src="https://freight.cargo.site/t/original/i/a09ffbdfb0934f056718128081bafdb4b467062422acffeae996643dd7ef66c3/CAM_gif2.gif" data-mid="185186189" border="0"  src="https://freight.cargo.site/w/1000/i/a09ffbdfb0934f056718128081bafdb4b467062422acffeae996643dd7ef66c3/CAM_gif2.gif" /&#62;Cincinnati Art Museum
&#60;img width="3999" height="2250" width_o="3999" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7d6de6ccb00e75d1e2c01cde94ce5c2eb51d725be87f965fd84e9fc008bad7bc/ACC_Gradient_Light_9.jpg" data-mid="185186085" border="0"  src="https://freight.cargo.site/w/1000/i/7d6de6ccb00e75d1e2c01cde94ce5c2eb51d725be87f965fd84e9fc008bad7bc/ACC_Gradient_Light_9.jpg" /&#62;Top Secret! 🤫 

	
&#60;img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/ed9c71c06672aed46fa645ae0c53ac5832988213224f0a221c765414f2c5ff04/Colgate_Skateboard_1213_3.gif" data-mid="185175579" border="0"  src="https://freight.cargo.site/w/700/i/ed9c71c06672aed46fa645ae0c53ac5832988213224f0a221c765414f2c5ff04/Colgate_Skateboard_1213_3.gif" /&#62;
Aligners
&#60;img width="4800" height="2701" width_o="4800" height_o="2701" data-src="https://freight.cargo.site/t/original/i/90fd3040496d59b50b0a37db47b89ee0fb6aa1fc39de3e4a4b07824b6e7c2430/wwwCODE2021_Preso01-11.png" data-mid="185175735" border="0"  src="https://freight.cargo.site/w/1000/i/90fd3040496d59b50b0a37db47b89ee0fb6aa1fc39de3e4a4b07824b6e7c2430/wwwCODE2021_Preso01-11.png" /&#62;
www.CODE2021
&#60;img width="4165" height="2700" width_o="4165" height_o="2700" data-src="https://freight.cargo.site/t/original/i/deed9b8a1f31efc1cd1d814fee50cbbc8a5e7d81d3129ae3d1ea3dae833af128/IMG-0515.jpg" data-mid="185186097" border="0"  src="https://freight.cargo.site/w/1000/i/deed9b8a1f31efc1cd1d814fee50cbbc8a5e7d81d3129ae3d1ea3dae833af128/IMG-0515.jpg" /&#62;
Illustration


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